About us

Garage 10 Studio was born from a dream which became a reality in just a few years. Our story begins in a garage, where the founder, Felice Garone, enjoyed showing off his motorbikes and doing haircuts for friends. Having made the decision to invest in his vision and after years of extensive training all over the world, the project came to life in the city of Pavia, the first location of the first barber shop. Year after year, success was not long in coming: from the opening of new venues in Como, Ibiza, and Milan, to collaborations with world-famous artists, each milestone has marked a new chapter of growth for the company.

The number 10

The ambition behind this project starts with its name. The number 10 symbolizes perfection, the strength of those who persevere, the resilience of those who dare to push forward, and the spirit of those who make things happen - no matter what.

Our mission

At Garage 10 Studio, we are redefining the traditional barbershop experience by placing our customers' well-being at the center of everything we do. Our cutting-edge services are always aligned with the latest trends, ensuring top-tier quality. Through our Academy, we train barbers across Italy and beyond, allowing them to turn their passion into a profession and become industry leaders.

One of my greatest passions is transmitting knowledge
I have trained hundreds of barbers
And influenced thousands of people on this journey without realizing it
My mission is to positively change the lives of our customers
and above all the lives of those who are part of the project of this industry